Business plan

 

The way a product looks, feels and functions can inspire a strong emotional connection within its user. However these attributes alone cannot guarantee a product's commercial success.

 

This is particularly the case when developing innovations where there is uncertainty about the size of likely market demand. By applying a design process and a variety of tools and techniques, marketing and technology proposals can be evaluated at an early stage. Not only does this provide clarity to the project management team but feedback can be obtained from end users before committing significant time and resources.

 

Start-ups and entrepreneurial companies particularly find this approach valuable. The business case for a new product is frequently based around the identification of a potential market need and a technological solution but has an incomplete understanding of the end user.

 

Through storytelling, computer models, animations and proof of principle prototypes, insights into likely market acceptance are obtained to build the business case.